
They say 'there's no such thing as bad publicity' and even in times of sadness and loss - if you can get your name out there; then PR is good from any source!!
The latest debate making waves throughout the blogging world is whether of not the office supplies giant Staples with benifit from the recent media storm that has been Michael Jackson.
Earlier this week the Staples Centre in downtown Los Angeles hosted the worlds final farewell to the 'king of Pop'. The event was billed as a farewell concert but viewers soon saw that it become far more of a remembrance service including; religious leaders, Actors, sports stars, family and icons from the music world - all paying tribute in their own ways to the legend that was Michael Jackson.
Staples purchased the naming rights to the arena in the late nineties in a deal worth over $100, Staples are one of the US's largest chains of office products to to retails sector specialising in business products, paper supplies, C4 envelopes, Pens and writing supplies, DL envelopes, office furniture, filing supplies, C5 envelopes and much more for the office and home office.
A CNBC blogger had quoted Joyce Julius & Associates' estimate that the exposure would benefit Staples by about $70m. A Daily Finance blogger responded saying: "This is one of the dumbest things I've ever heard. How do you measure ‘advertising exposure'?"









